What is branding and why is it important – Your brand can make or break your business and here you will learn exactly why that is.
Know your ideal customer – Knowing exactly who you want to attract is key to creating a strong successful brand. We will work through a series of exercises for you to really pin down who this is.
What makes you unique – here we will look at what makes you stand out from the crowd and pin point what you want to be known for.
Your brand values – We will be delving deep within what your brand stands for and what you want to tell the world about your business.
Finding your voice – Words are just as important as graphics, colours and fonts – we will go through a series of exercises to develop your own unique tone of voice.
Your Brand Vision – Creating a resource to allow you to bring your brand to life and resonate with your ideal customer established in earlier sessions.
Your brand code – Here we will work on your brand blueprint, bringing everything together in terms of colours, aesthetics, fonts and more. This will give you a super useful tool to use for every piece of marketing material your produce going forwards. At the end of this you’ll have a beautiful brand board to show off.
Your logo and rules to live by – A look at logo design fundamentals and rules every business should use to help build professional looking graphics.
Additional Course Resources:
Weekly Live Q&A’s
1 Months post course branding support from LDD Studio
Private Facebook Group exclusively for attendees